Anastasia ReusovaIDFA is Gone, but Is User Tracking Gone Too?IDFA and 3 More Ways to Measure and Personalize In-App User Journeys, CRM and Still Do Targeting9 min read·Feb 12, 2023--1--1
Anastasia ReusovainTowards Data ScienceE-Commerce: Who Is Likely to Convert?Signal-based scoring is easier than you think and you don’t need Machine Learning12 min read·Jan 23, 2023--1--1
Anastasia ReusovainTowards Data ScienceLooking for Power User Journeys in E-commerceGA4 BigQuery SQL + Data Studio Solution16 min read·Aug 4, 2022--3--3
Anastasia ReusovainTowards Data ScienceFind Your Power Users Using BigQuery Firebase DataUnderstand user journeys without investing in a third-party tool7 min read·Jul 6, 2022--3--3
Anastasia ReusovainTowards Data ScienceCustomer Lifetime Value via Retention — in Python, with Pandas and NumpyOn a Subscription Based Example7 min read·Nov 8, 2020----
Anastasia ReusovaWeighted Cohort LifetimeAs a Sum of Cohort Retention, not a Proof but an Experiment4 min read·Sep 6, 2020----
Anastasia ReusovainThe StartupEstimating Customer Lifetime Value via Cohort RetentionCLV or LTV as they call it7 min read·Aug 3, 2020--2--2
Anastasia ReusovainTowards Data ScienceWeb Scraping: A Less Brief Overview of Scrapy and Selenium, Part IIScrapy + Selenium to scrape Airbnb16 min read·Mar 25, 2019--8--8
Anastasia ReusovainTowards Data ScienceWeb Scraping: A Simple Way to Start (Scrapy and Selenium, Part I)In this post, I am sharing my first experience with web scraping and the tools I have used (Scrapy and Selenium). I hope this piece will…7 min read·Dec 4, 2018--1--1
Anastasia ReusovainTowards Data ScienceHierarchical Clustering on Categorical Data in RThis was my first attempt to perform customer clustering on real-life data, and it’s been a valuable experience. While articles and blog…14 min read·Apr 1, 2018--18--18