IDFA is Gone, but Is User Tracking Gone Too?IDFA and 3 More Ways to Measure and Personalize In-App User Journeys, CRM and Still Do TargetingFeb 12, 2023A response icon1Feb 12, 2023A response icon1
Published inTDS ArchiveE-Commerce: Who Is Likely to Convert?Signal-based scoring is easier than you think and you don’t need Machine LearningJan 23, 2023A response icon1Jan 23, 2023A response icon1
Published inTDS ArchiveLooking for Power User Journeys in E-commerceGA4 BigQuery SQL + Data Studio SolutionAug 4, 2022A response icon3Aug 4, 2022A response icon3
Published inTDS ArchiveFind Your Power Users Using BigQuery Firebase DataUnderstand user journeys without investing in a third-party toolJul 6, 2022A response icon3Jul 6, 2022A response icon3
Published inTDS ArchiveCustomer Lifetime Value via Retention — in Python, with Pandas and NumpyOn a Subscription Based ExampleNov 8, 2020Nov 8, 2020
Weighted Cohort LifetimeAs a Sum of Cohort Retention, not a Proof but an ExperimentSep 6, 2020Sep 6, 2020
Published inThe StartupEstimating Customer Lifetime Value via Cohort RetentionCLV or LTV as they call itAug 3, 2020A response icon3Aug 3, 2020A response icon3
Published inTDS ArchiveWeb Scraping: A Less Brief Overview of Scrapy and Selenium, Part IIScrapy + Selenium to scrape AirbnbMar 25, 2019A response icon8Mar 25, 2019A response icon8
Published inTDS ArchiveWeb Scraping: A Simple Way to Start (Scrapy and Selenium, Part I)In this post, I am sharing my first experience with web scraping and the tools I have used (Scrapy and Selenium). I hope this piece will…Dec 4, 2018A response icon1Dec 4, 2018A response icon1
Published inTDS ArchiveHierarchical Clustering on Categorical Data in RThis was my first attempt to perform customer clustering on real-life data, and it’s been a valuable experience. While articles and blog…Apr 1, 2018A response icon18Apr 1, 2018A response icon18
