Photo by Efe Kurnaz on Unsplash

Consider these as primers to customer lifetime value: these 3 parts are quite easy to digest and will give you a good intro to LTV. In Part 1, I went through the logical piece, so if you’re interested, go check it out! In (a small) Part 2, I showed an…


Photo by Mathew Schwartz on Unsplash

As a Sum of Cohort Retention, not a Proof but an Experiment

A Bit of Inspiration
This is a short-read follow-up post to the one I wrote on determining the average lifetime value of a cohort using retention, which you can find here. There, I have suggested a way how you…


This is Part I of the two-part series dedicated to estimating customer lifetime value. In this post, I will describe how to estimate LTV, on a conceptual level, in order to explain what we’re going to be doing in Part II with the Python code.

First of all, why LTV


by Tom Gowanlock

“The first rule of web crawling is you do not harm the website. The second rule of web crawling is you do NOT harm the website.”

In my previous blog post (link here), I gave an overview of using Scrapy and Selenium for web scraping. I focused on the learning…


kaggle.com

In this post, I am sharing my first experience with web scraping and the tools I have used (Scrapy and Selenium). I hope this piece will be helpful to someone seeking for general guidance as I am covering the learnings I find valuable and things I wish I knew when…


This was my first attempt to perform customer clustering on real-life data, and it’s been a valuable experience. While articles and blog posts about clustering using numerical variables on the net are abundant, it took me some time to find solutions for categorical data, which is, indeed, less straightforward if…

Anastasia Reusova

Data Lab | Growth Hacking & Data Science

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